Business

IMPACT OF CELEBRITY ENDORSEMENTS ON BRAND IMAGE- A dissect WITH reference work TO PEPSI AND COKE SYNOPSIS 1. Introduction 2. books review 3. Objectives 4. Research methodology 5. Data analysis tools 6. Bibliography Submitted to Submitted by Prof Anchal gupta Sakshika pallavi IB/01/21 INTRODUCTIO N A laurels authority is a special token of advertisement which includes a noted soul from film fraternity, athletes, and sports, modeling knowledge base and so on It helps in promoting the product brand and also change magnitude the gross revenue of the product. Celebrity endorsement not only has developed in new-fangled years, it is being used from the past for promoting the product. McCrackens (1989) definition of a exult endorser is, any individual who enjoys public light and who uses this course credit on behalf of a consumer good by appearing with it in an advertisement (marcoms), is useful, because when celebrities are depicted in marcoms, they bri ng their experience culturally connect meanings, thereto, irrespective of the required promotional role. This type of marketing dodge is used to promote the product and has proved in it self-importance a boon in publicize world.

It is mainly used to ferment the consumer who comes across these advertisements as it is accessed in the consumers mind for many long time even after the advertisement. It is very expensive to endorse a celebrity for a product but in the long officiate it has helped in increasing the sales of the product. Celebrities are also concerned in endorsing themselves in the product as the y labour compensation for it and their p! ercolate is been developed considerably. Businesses have long sought to distract the tutelage of the potentials customers that withstand in a world of ever increasing commercial bombardment. normal consumers are exposed to thousands of voices and images in magazines, intelligence paper, and on billboards, websites, communicate and television. Every brand attempts to steal a fraction of an unsuspecting persons time...If you want to get a full essay, regularise it on our website: BestEssayCheap.com

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