Marketing of tobacco

I. HISTORICAL BACKGROUND         The United States is the worlds give birth by largest baccy grower. Thus, baccy is an important cash operate and the butt manufacturers play a very important agency in the U. S economy.(7:2)         Approximately 500,000 Americans die every class as a be contain result of take in (1:66). As the U. S. people becomes more health conscious, the number of smokers is change magnitude every year. However, the tobacco industry has remained prosperous due to the continue demand of millions of smokers close up present in the U.S.A and new(prenominal) places resembling Asia, Russia and Eastern Europe.(7:2)         The tobacco industry has never before humansly admitted to a direct connection between smoking and lung or meaning diseases (7:2). Since 1954, 825 cases harbor been filed against cigarette companies demanding compensatim. Out of this only 22 have done for(p) for trial, three of which resulted in partial victory.(1:66) II. VIEWS ON market OF tobacco         Marketing can be defined as the solve by which goods and services are sold and purchased. It in addition includes functions like, advertising, mail-order business, public relations and the like. The main goal of marketing is to acquire, remain and encounter customers.(2:1)          derriere companies seem to understand the above mentioned description perfectly. They conservatively follow managements wishes about promotion of cigarettes.

Like either other firm, cigarette manufacturers try to supply, des ign and produce products that give return ! consumer needs.(4:4)         However, critics complain of the effects of marketing tobacco on society. advertizement of brand names like Marlboro, Lucky discover and so forth are harmful for children since they generally glorifies smoking. Cigarette firms have been criticized for intent and promoting brands that target the special tastes of working persons, African -Americans etc. (4:4). Thus, critics thumb that for tobacco no marketing quill that increases profit or marketing share should be used.(4:11)         No matter how foaming cigarettes are, If you want to get a full essay, order it on our website: BestEssayCheap.com

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